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CONTENTS
Crystal Lake
COMET Program success - Antico International *
Volkswagen's takeover of Rolls-Royce
Fabulawn™ - The Final Word in Lawn Making
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IP Management Case Studies

Case Study : : Crystal Lake

A Sydney family established Crystal Lake Beverages Pty Limited ('Crystal Lakes') in 1973 to manufacture carbonated beverages.
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Case Study : : COMET Program success - Antico International *

COMET Program success - Antico International
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Case Study : : Volkswagen's takeover of Rolls-Royce

In 1998 German car giant Volkswagen (VW) made a $1 billion-plus offer, accepted by Vickers plc shareholders, to buy England's Rolls-Royce Motor Company (RRMC).
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Case Study : : Fabulawn™ - The Final Word in Lawn Making

Fabulawn Company™ first introduced its revolutionary lawn development machine to the Australian market in 2001 and has achieved astonishing growth in sales ever since. This has been much to the surprise of its detractors who thought that there was no market for a reasonably expensive, but very innovative, piece of home maintenance equipment.
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