CONTENTS

	What this module is about

	Capitalise on your intellectual property and achieve your business goals

	Intellectual property rights versus rights in physical property

	The Acts protecting intellectual property rights

	The business philosophy of IP rights

	Key qualities of intellectual property rights

	When is IP protection relevant to you

	How to manage your IP

	Questions for your adviser

	Summary of key concepts

What IP means to you

	What this module is about
	Basic overview

	Capitalise on your intellectual property and achieve your business goals
	Profitability, productivity and market leadership are key business goals.

	Intellectual property rights versus rights in physical property
	Businesses and individuals that accept the risk and expense of innovating can reap great rewards.

	The Acts protecting intellectual property rights
	The policy rationale for IP protection is the same as the reasoning behind the Trade Practices Act 1974 (TPA) and The National Competition Policy (NCP).

	The business philosophy of IP rights
	IP is the asset of any 'new economy'.

	Key qualities of intellectual property rights
	Having identified each IP right, it is important that you understand its respective and particular proprietary qualities, commercial implications and inherent value.

	When is IP protection relevant to you
	Two ways in which IP becomes relevant to an organisation.

	How to manage your IP
	As with trade in capital equipment and shares, IP must be effectively managed.

	Questions for your adviser
	What are the best ways of proving I own my IP?

	Summary of key concepts
	Important information to take away from this module.

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