The Different Types of IP Advice

Preliminary Decisions Regarding IP Rights

Issues for your consideration	Who can help you make them
What is the precise description of the good or service I am offering?	Business manager Management or marketing consultant
How do I define my market?	Marketing consultant
What element of reputation and/or added value do I bring to the project/business?	Business manager Management consultant
Can the value added to, or reputation in, my goods or services be protected by one or more IP rights?	Patent attorney Lawyer Business manager
If so, how do I secure these IP rights?	Patent attorney Lawyer
Should I look at protecting my IP outside Australia?	Patent attorney Lawyer
If not, am I prepared to operate in a price-driven market, and invest my time, money and effort with the risk of having competitors take that product and commercialise it themselves?	Accountant Management consultant
If I cannot afford to manufacture myself, what are my options?	Franchising and export consultants Patent attorney
What business structure should I use to do this?	Lawyer
Do I understand the relevance of the IP rights to my project/business?	Lawyer Patent attorney Business manager
Does each participant in the project/business understand the role of and their relationship with IP?	Business manager
How do I protect my IP in a commercial transaction?	Lawyer
How do I licence or transfer my IP?	Lawyer Patent Attorney
How much effort do I put into advertising my company and my products? At what stage do I start to do this?	Marketing consultant Advertising consultant
How important is it for my business to have a corporate image and how much time do I spend on this?	Management consultant Branding consultant